I read a lot of blogs. I subscribe to a lot more blogs than I have time to read. Sound familiar? If you're like me, you don't have time to read everything you want (if you do, please tell me your secret). In an effort to reduce the chaos of life, I do two weekly article roundups: one for small business things and one for technical things.
Here's a roundup of the most interesting small business articles I found this week. Enjoy!
This week is mostly short & sweet on the comments because I have so many articles to share.
Google+ – Google has launched another social network, similar to Facebook, called Google+ (Google Plus). It’s invite-only right now. If you want an invite, comment on this post or send me an email. I played with it a little this morning and it’s definitely still in its early stages. Here are some articles if you want to learn more: Inside Google+ — How the Search Giant Plans to Go Social and Google’s Facebook Competitor, The Google+ Social Network, Finally Arrives. Will you join Google+?
Free Website ROI Calculator – This Google Spreadsheet from Smashing Magazine looks like a really helpful tool for web folks, small business owners, or for corporate teams looking to determine development & operating costs, marketing costs, break even points, and even how to increase ROI.
Understanding Copyright And Licenses – Very important stuff to know and understand. A fairly quick read, considering it’s such a huge topic.
IRS increases gas mileage deduction by 4.5 cents – Starting today, the IRS mileage rate is 55.5 cents per mile. Make sure to update your expense forms and mileage records!
How to Keep Your Marketing Rolling While You’re on Vacation – 7 tips to keeping your marketing efforts going while on vacation this summer. Some of these suggestions are great for anytime, but especially for when you’re away.
5 Reasons To Keep A Work Diary – I think this is a great idea and I’m going to give it a shot. Particularly for the small business owner, where pretty much everything is up to you, it would be nice to have a written record of projects, transactions, and conversations to look back on so you don’t have to rely on memory (yours or others).
The Importance Of Run Books – I’d never heard of “run books” before today. It’s really a great idea, though. I mostly keep my processes in Word documents on my computer but having a printed copy in a three-ring binder might give them a little extra something. Similar to my need to write something down so I’ll remember it. I might not ever look at that piece of paper again, but because I wrote it down it’s committed to memory.
Why You Should Charge More – This is an excellent article about why you should charge more for your services. It’s really hard for a service business in particular because we typically charge by the hour or project. But we must remember our clients are paying for our expertise, not our time. These articles are usually only around for a week, so try to take a look ASAP.
Love What You Do (Coloring Book) – This is such a great coloring book! Perfect for those of you with kids but, honestly, I want to print it out and go find my crayons! Getting back to “business,” at that same link you’ll see all the other (email marketing) ebooks available from Mailchimp. What a great resource!
If you are looking for a more grown-up coloring ebook, my friend Amy Goetz is soon launching Marketing Preschool, a coloring book focused on making marketing less scary. I’m bundling an ebook of my own with it. More to come on that very soon. Stay tuned!
If you enjoy these Roundups please share with your friends!
Tech news is up later. Happy 4th!