I read a lot of blogs. I subscribe to a lot more blogs than I have time to read. Sound familiar? If you're like me, you don't have time to read everything you want (if you do, please tell me your secret). In an effort to reduce the chaos of life, I do two weekly article roundups: one for small business things and one for technical things.
Here's a roundup of the most interesting small business articles I found this week. Enjoy!
Time Off Is No Option: It’s Required – Another “why entrepreneurs need a vacation” article. I’ve finally taken the hint (and my own advice) and am taking my second 3-day weekend in a row! What are your summer vacation plans?
Five Copywriting Errors That Can Ruin A Company’s Website – Some really excellent tips for writing your website copy. Take a look if you are writing copy for a new website or considering rewriting your current content.
Not Everyone Is The Right Customer – This is a really great reminder. As freelancers and small business owners I think we tend to push for quantity over quality, which I know is hard to avoid when it comes time to pay the bills each month. We just need to remember we can all choose to be “picky” because in the long run a few “right” clients are worth so much more in sanity, job satisfaction, and revenue than having many “headache” clients.
Top 5 Website Secrets for Turning More Prospects into Clients – A few not-so-obvious points in this article, such as “Secret 2: The Purpose of Your Website Is Not to Sell.” I think “Secret 4: Less Is Actually Less” is the obvious but really hard one for most people. Do you have any secrets to add to the list?
5 Productivity Tools To Boost Creativity – Buffer looks pretty cool. It allows you to post a bunch of tweets at once and publishes them throughout the day so as to not overwhelm your followers. Ge.tt, for file sharing, looks like an interesting alternative to Dropbox, too.
Why freelancers need Performance Reviews and how to do them right – You thought you left performance reviews behind when you jumped ship to start out on your own? I know, I was disappointed when I first read this, too. ;) The reality is we need to track our performance with more than just our financial results. Where are we getting stuck? What are we awesome at? Figure out what works and doesn’t. The silver lining is really you can tailor your performance review to what you need for your business so it’s actually useful feedback. Oh, and, maybe don’t call it a performance review.
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Tech news is up this afternoon. Have a great weekend!