Archive for October, 2011

This week’s Small Business Roundup includes click research, content marketing, tax tips, and getting ready for holiday shoppers.

What Makes Users Click (or Not Click) on Your Online Ads? – Your online ads may be doing more than you think, even if they aren’t getting clicks. This article reports some very interesting research about what certain groups click and don’t click. Might be a good idea to take a look and compare with your target market.

Why Content Marketing Is King – I’ve said it before and I will keep saying it every chance I get – content is the most important thing you can have on your website. I don’t care if you have the ugliest website on the Internet. If you have amazing content, you’re in good shape. If you have a gorgeous site and no content, you’re in trouble. (Of course, the goal is to have a gorgeous, user-friendly site with amazing content.) This article backs that up – it really is important and it does help you gain clients.

“… content marketing is only going to become more important going forward, whether you market to other businesses or to the public at large.” – Mikal E. Belicove

Timely Tax Tips For Small Business Owners – Don’t think it’s too soon to think about taxes! This is the time to look at your tax picture – while you still have time to take advantage of incentives, credits, and maximize your deductions for the 2010 tax year. I’m not an accountant so don’t take my advice, but take a look at this article and contact your tax person. If you don’t have a tax person, I recommend a really amazing one: Mariette Knoblauch.

Does Your Small Business Suffer from Owner Neglect? – This article is specific to a singular business but the 8 tips included could be applied to any business. If you’re struggling with your business, these can help you address your problem areas.

10 Ways to Avoid Burnout as an Entrepreneur – I feel like I’ve ready this article before but I double checked the date and it’s from this week. :) I love that the author has taken each “problem” and given a suggestion for what to do today to address it.

OPEN Forum Guide: Preparing For Holiday Shoppers and Five Things You Need To Do Right Now To Capture Holiday Sales – We’re getting really close to holiday shopping season. You can use the advice in these articles to make sure you and your business are ready.

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Tech news is up next. Have a great weekend!