Posts Tagged ‘marketing preschool’

Weekly Tech Roundup for December 9, 2011

Friday, December 9th, 2011

Weekly Tech Roundup

This week’s Tech Roundup includes how-to guides, WordPress hosting review, WordPress 3.3 field guide, and a free Q&A call.

Most Popular How-To Guides of 2011 – I am so building a Hackintosh Mini next! These guides aren’t all geeky, but most of them are. They are all pretty useful, though.

How to structure your CSS – An interesting take on how to structure your CSS. I think this method is probably best suited for large projects. I prefer clean and simple and I was a little overwhelmed just reading about all the different CSS files the author uses. I can certainly see the benefits to using this approach though.

Seven advent calendars for web designers and developers – Look at all the geeky advent calendars! It’s nice that we can have a little fun while we work and learn.

The WordPress Hosting Review: Results – This is an exciting article and one I will come back to regularly. It’s always nice to come across something you were going to write yourself and now you don’t have to! The feedback here is really interesting. If you are looking for a WordPress hosting provider, definitely check this out. I will say, I love DreamHost, but I have to echo the downtime concern. It is wonderful when it is working and super frustrating when there is an issue. At least their support is top-notch. I’ve also used HostGator and had customers on BlueHost and GoDaddy. Glad to see I made the right choice by not going with Media Temple when I switched to DreamHost.

WordPress 3.3 Field Guide for Developers – WordPress 3.3 is almost here. Check out this wrap up of the key changes from a core developer.

Last, but certainly not least, Amy and I are doing a free Marketing Preschool Q&A call next Thursday. Here is the call info:

UPDATED:
Thursday 12/15/2011 11:00 AM PST
Conference Access Number: 1-218-936-4977
Conference Passcode: 397389#

Join us with your marketing and technical questions and we’ll do our best to answer. Did I mention it’s free?

Have a great weekend!

Weekly Small Business Roundup for December 9, 2011

Friday, December 9th, 2011

Weekly Small Business Roundup

This week’s Small Business Roundup includes budgeting and taxes, productivity, simplicity, and a free Q&A call.

Building Your 2012 Budget in 5 Fast Steps – Have you started on your budget for 2012? I know I haven’t! And I’ve blogged about it for a few weeks now… I’m going to use this article to help me get going. This process is especially good if financials make you want to crawl back into bed or you’re just flying by the seat of your pants.

4 Ways to Stay Productive When You Answer to Yourself – You know I love productivity tips! It’s been a while so it was good to find this article this week. I think the Know/Don’t Know list is a really interesting idea.

200 Words That’ll Land Your Email in the Spam Folder – I know I’m guilty of using the exclamation mark (!). I do tone it down but I’m not going to squash that part of my personality. If you click through the article to the list, you’ll see it’s very useful. Remember this the next time you write up a newsletter or marketing email and compare the list to your copy. Also, if you use a service like MailChimp, they have spam filter testing you can run against your email.

Top 10 Small Business Tax Trends for 2012 – Check this out for what to expect in 2012. What’s new, what’s going away, and what’s extended. Tax surprises aren’t always fun so it’s best to be in the know. And find a tax professional you enjoy working with and trust. As #10 states, it’s just going to get more complex.

How You Can Simplify Your Freelancing Business – Simplicity. Isn’t that what we all want? And it can be so hard to achieve. Take a look at these 6 different areas where you can simplify your business. I really enjoyed the “How To Simplify” section because it doesn’t really tell you how (normally I hate that). I love this: “That said, the act of striving for greater simplicity, I’ve found, is often enough to begin enjoying some of its benefits. There’s less grasping for and more receiving, less chaos and more peace, less wanting and more enjoying.”

Last, but certainly not least, Amy and I are doing a free Marketing Preschool Q&A call next Thursday. Here is the call info:

UPDATED:
Thursday 12/15/2011 11:00 AM PST
Conference Access Number: 1-218-936-4977
Conference Passcode: 397389#

Join us with your marketing and technical questions and we’ll do our best to answer. Did I mention it’s free?

Tech news is up next. Have a great weekend!

Weekly Small Business Roundup – September 9, 2011

Friday, September 9th, 2011

Weekly Small Business Roundup

This week’s Small Business Roundup includes Marketing Preschool, International Freelancers Day, and real world social media tips.

9 Unusual Low Cost Marketing Ideas with Extraordinary Results – Some very interesting marketing ideas in this article. I find these success stories make the ideas more “real world.” You know how when you’re reading a marketing book or article and they give you ideas you think, “Yeah, but how do I apply that to my business?” Well, this is a great example of showing how to apply those tips.

E-commerce grows, but some consumers seem less satisfied – This seems like a great opportunity to me. More consumers are using e-commerce but they aren’t as happy with their experience as they have been. So, if you have an e-commerce website, what can you do to improve it? Even if you get great feedback on your site and you have a high conversion rate, there’s always something more you can do. If you don’t have e-commerce on your website, now might be the time to get it started and do it right.

18 Reasons to Use Social Media – This is a really good list of reasons to use social media in your business. It’s not just why, but also how. Like in the marketing article above, this article has “real world” examples that you can use to see how you can apply these ideas to your business.

International Freelancers Day – Coming up in two weeks on September 23, the second annual International Freelancers Day. A full day of free, online video presentations and networking with other freelancers. The presentations typically last 15-20 minutes and start on the hour so you have time to do other work, eat lunch, and all that. Last year we got some cool bonus offers and if this year is anything like last, it will be worth your time. All you have to do is register.

Marketing Preschool – Shameless self-promotion-ish time. My good friend Amy Goetz wrote an ebook called Marketing Preschool. She packaged my ebook, How to Build a Great Small Business Website: The Content Workbook with it. Now, she has expanded Marketing Preschool into its own website to help very small businesses figure out all this marketing craziness in simple, easy to understand ways – and color sheets! Who doesn’t love to color every now and then? If you’d rather wait in line at the DMV than think about marketing, this is just the thing for you. Amy makes marketing clear, easy, and you’ll end up wondering why everyone else makes it so hard (it must work for someone). Look for my posts there soon, too!

The Launch Coach – Dave Navarro is closing The Launch Coach and giving away all of his workshops for free or donation. There are 8 workshops, each originally sold for $197. Here are the titles:

  • Creating Products That Sell
  • Building A Responsive List
  • High-Conversion Sales Pages
  • Mastering Your Sales Funnel
  • Optimizing Your Blog For Sales
  • Becoming Incredibly Productive
  • Becoming A Big Player In Your Niche
  • Getting Affiliates To Sell For You

Free (or donation) sounds like a pretty good deal to me!

 

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Tech news is up later today. Have a great weekend!

Weekly Small Business Roundup – July 1, 2011

Friday, July 1st, 2011

Weekly Small Business Roundup

I read a lot of blogs. I subscribe to a lot more blogs than I have time to read. Sound familiar? If you're like me, you don't have time to read everything you want (if you do, please tell me your secret). In an effort to reduce the chaos of life, I do two weekly article roundups: one for small business things and one for technical things.

Here's a roundup of the most interesting small business articles I found this week. Enjoy!

This week is mostly short & sweet on the comments because I have so many articles to share.

Google+ – Google has launched another social network, similar to Facebook, called Google+ (Google Plus). It’s invite-only right now. If you want an invite, comment on this post or send me an email. I played with it a little this morning and it’s definitely still in its early stages. Here are some articles if you want to learn more: Inside Google+ — How the Search Giant Plans to Go Social and Google’s Facebook Competitor, The Google+ Social Network, Finally Arrives. Will you join Google+?

Free Website ROI Calculator – This Google Spreadsheet from Smashing Magazine looks like a really helpful tool for web folks, small business owners, or for corporate teams looking to determine development & operating costs, marketing costs, break even points, and even how to increase ROI.

Understanding Copyright And Licenses – Very important stuff to know and understand. A fairly quick read, considering it’s such a huge topic.

IRS increases gas mileage deduction by 4.5 cents – Starting today, the IRS mileage rate is 55.5 cents per mile. Make sure to update your expense forms and mileage records!

How to Keep Your Marketing Rolling While You’re on Vacation – 7 tips to keeping your marketing efforts going while on vacation this summer. Some of these suggestions are great for anytime, but especially for when you’re away.

5 Reasons To Keep A Work Diary – I think this is a great idea and I’m going to give it a shot. Particularly for the small business owner, where pretty much everything is up to you, it would be nice to have a written record of projects, transactions, and conversations to look back on so you don’t have to rely on memory (yours or others).

The Importance Of Run Books – I’d never heard of “run books” before today. It’s really a great idea, though. I mostly keep my processes in Word documents on my computer but having a printed copy in a three-ring binder might give them a little extra something. Similar to my need to write something down so I’ll remember it. I might not ever look at that piece of paper again, but because I wrote it down it’s committed to memory.

Why You Should Charge More – This is an excellent article about why you should charge more for your services. It’s really hard for a service business in particular because we typically charge by the hour or project. But we must remember our clients are paying for our expertise, not our time. These articles are usually only around for a week, so try to take a look ASAP.

Love What You Do (Coloring Book) – This is such a great coloring book! Perfect for those of you with kids but, honestly, I want to print it out and go find my crayons! Getting back to “business,” at that same link you’ll see all the other (email marketing) ebooks available from Mailchimp. What a great resource!

If you are looking for a more grown-up coloring ebook, my friend Amy Goetz is soon launching Marketing Preschool, a coloring book focused on making marketing less scary. I’m bundling an ebook of my own with it. More to come on that very soon. Stay tuned!

If you enjoy these Roundups please share with your friends!

Tech news is up later. Happy 4th!